The idea and the initiative of Paradesa were conceived out of a concern over various alarming conditions and challenges surrounding our world of agronomy and food, through which we came up with projected problem-solving alternatives.

Paradesa is a social enterprise based brand that focuses on a collective effort to develop commodity and food resource mapping, assist community and farmers through a contextual guidance, link the role of experts and to develop new commodity based ongoing basis potential. It also strives to improve product competitiveness by establishing standards, packaging, labelling, branding, distribution and marketing.