PARADESA

The idea & the initiative of Paradesa were conceived out of a concern over various alarming conditions & challenges surrounding our world of agronomy & food, through which we came up with projected problem-solving alternatives.

Paradesa is a social enterprise based brand that focuses on a collective effort to develop commodity & food resource mapping, assist community & farmers through a contextual guidance, link the role of experts & to develop new commodity-based ongoing basis potential. It also strives to improve product competitiveness by establishing standards, packaging, labeling, branding, distribution & marketing.

Paradesa focuses on creating a high appreciation for two special areas:

  1. Food products grown in the soil of Indonesia
  2. Handmade care produced from the nature of Indonesia

Collaboration & Value Chains
Paradesa strongly upholds collaboration between parties & experts to create products & sustainable value chains.

By building an ecosystem, parties collaborate to develop value chains. Stages & components of the value chains include:

  1. Community development & management
  2. Agricultural management
  3. Production management
  4. Business management & finance
  5. Distribution management & marketing

In implementing these collaborations & during product development, three models were developed:

  1. Creating a new model & product
  2. Partnerships with organic farming
  3. A partnership with product processors

Products
Paradesa continues to work with communities & farmers to produce additive & preservative free food products.

Coconut
With an abundance of palm trees, Indonesian has high-quality coconut products.

Coconut Palm Flakes
Origin: Bali
Freshly dried & produced by a village farm community in Bali under the supervision of Jiwa Damai Permaculture Centre.

Coconut Palm Sugar
Origin: Bali
Known for its rich nutrition content & naturally low glycemic index, Coconut Palm Sugar is crystallised nectar of the palm tree blossom.

Coconut Palm Flour
Origin: Bali
Hand harvested, freshly dried & produced by a village farm community under the supervision of Jiwa Damai Permaculture Centre.

Salt
Indonesia is known for its high quality, wild, traditionally harvested salt.

Sea Salt
Origin: Bali
Unbleached & sundried, the sea salt is extracted straight from the ocean on the north coast of Bali.

Honey
Fertile soil & a wealth of diversity makes Indonesia an ideal climate & place for producing high-quality honey.

Sumbawa Jungle Honey
Origin: Bima, Sumbawa Island
Local residents harvest wild honey from the jungle in Sumbawa Island using smoking techniques. Collected straight from the extractor, it is unheated, unpasteurised & unprocessed.

Royal Jelly Honey
Fresh Royal Jelly from Indonesian is believed to be the most natural & concentrated supplement with high levels of active ingredients.
Raw Honey
Origin: Bali
Produced by a community in Karangasem, Bali, the honey is harvested by farmers who focus on small-scale farming, diversity, localism & eco-friendly practices.

Contact us to buy Paradesa products or find out more